Development of Early Startup Companies' Valuation Model Based on Android Mobile Application: The Angel Investor's Perspective

This research aims to develop a valuation model for early startup companies based on an Android mobile application (Valuasi app). help startups evaluate their company performance. method uses the development method. The first stage is by determining criteria using multi-criteria decision making (MCDM) and weighting simple additive (SAW) instrument weight determination of have been validated from perspective angel investors, practitioners, academics. second developing Android-based application. third evaluation users Using Unified Theory Acceptance Use Technology (UTAUT) model, results show that potential user's intent use affected performance expectancy social influence toward expected conduct business valuations, so they can attract especially investors. In addition, showed there was positive response in 'Valuasi app', which indicated significant effect expectations usage intentions, behavioral intentions user behavior. shows app' be used assess start up valuation. However, further improvements are needed support facilities as increase ease "Start Up Valuation App"